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Sunday, 30 December 2012

New York Christmas windows... Saks Fifth Avenue

The windows at Saks are also spectacular and this stores holidays Christmas windows portrays a theme of sensational snowflake scenes. Sakes Fifth Avenue is in close proximity to the Rockefeller Center Christmas Tree so it was particularly crowded when I visited the gorgeous store. But as I am a huge fan of visual merchandising, I pushed past everyone to get a glimpse at the amazing visual displays! I was amazed and not disappointed!
The windows show snowy and frosty images and I was amazed to see how the children in the windows were extremely life-like.
One window consists of a banquet scene at Saks showing the snow and ice indoors—in the form of crystal chandeliers, snowdrift-coloured tables, and sparkling white table settings.
Another window shows a child, a puppy, and lots of snow which showcases children’s outerwear. The best thing is that the windows are just as amazing as they sound!



New York Christmas windows... Macy's

Macy's windows this Christmas has stuck with a classic theme of a magical Christmas.
Throughout the six windows, this store's windows show NYC traditions and landmarks, such as the Macy's Thanksgiving parade, the ice-skating rink at Rockefeller Center, and the department store's iconic wooden escalators. The windows pay tribute to the store itself and also to the amazing city.
I loved how each frame of the windows portrayed a open book and each visual display looked like a childhood dream. The Magic of Christmas was exceptionally demonstrated, through colourful and magicial scenes and I thought they were all beautiful! 
I just couldn't wait to go into the store!

Paul Olszewki, Macy's Director of Windows and Visual Marketing said, "New York during the holidays is so inspiring that I couldn't help but base the theme of this year's windows on the city itself and the part it has played in generations of holiday traditions".