Beyonce is set to be the new face of H&M! I am a massive fan of the stunning singer, and the new summer H&M campaign is just gorgeous! The shoot was taken in Bahamas in January by Inez van Lamsweerde and Vinoodh Matadin. If only England could bring some sunshine to our lives! The new campaign will hit stores and online from May.
Beyonce revealed - "I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial".
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